(Most) SEOs are leeches. We identify phrases with popularity and then push content to the top of the search engine listings for these phrases.
Some people build their own buzz and create search volume for phrases that didn’t have any before.
Knowing how to generate both visibility and popularity for relatively unknown phrases can take you from being an SEO leech to becoming a marketing genious.
If the clock went back one time and you were hired by an underground record label to promote Amy Winehouse online. What would you do?
